Virtual Book Tours

Online promotion is an important part of getting our names, services, and books in front of readers and customers for our services. I was one of the original members of a yahoo group called VBT – Writers on the Move. We helped each other promote and participated in virtual tours on our blogs. I sat out for almost a year, but have rejoined this talented group and would love to share with you.

Put your writing career in motion with the yahoo marketing group
VBT – Writers on the Move. Promote your platform, yourself and
your books! We utilize ONGOING tours; Viewpoint segments; mystery
site give aways; blog radio spots; and much more to increase
visibility and readership.
To learn more contact Karen at: karenrcfv@yahoo.com.
Please put VBT-(your initials) in the subject box.

Visit the group blog: http://vbt-writersonthemove.blogspot.com There are always great posts on the group blog from experienced, successful writers.

Updated “The Frugal Book Promoter” Released!

Hi everyone,
I have two of Carolyn Howard-Johnson’s books in my resource library and they are wonderful sources of information. She’s been working on an update to “The Frugal Book Promoter.”
Now, here’s the book you writers have been looking for!
The second edition of The Frugal Book Promoter is an updated version of
the multi award – winning first edition. It has been expanded to include
simple ways to promote books using newer technology –  – always
considering promotion and marketing techniques that are easy on the
pocketbook and frugal of time. It also includes a multitude of ways for
authors and publishers to promote the so – called hard – to – promote
genres. The award – winning author of poetry and fiction draws on a
lifetime of experience in journalism, public relations, retailing,
marketing, and the marketing of her own books to give authors the basics
they need for do – it – yourself promotion and fun, effective approaches
that haven’t been stirred and warmed over, techniques that will help
rocket their books to bestselling lists. You’ll also l earn to write media
releases, query letters and a knock ’em dead media kit –  – all tools that
help an author find a publisher and sell their book once it’s in print.
When you buy the book today, you’ll receive more than a dozen great
bonuses for writers1
Click here to Buy the Book!  http://frugalbookpromoter.homestead.com/
You won’t want to miss this one,
Dianne

Hot Ideas for Book Promotion

I attended a workshop with my publisher last weekend and learned some reasons why my online efforts have not worked as well as I hoped. I realized that I have two target audiences:

  • Writers and Writer Organizations
  • Historical and Christian fiction readers
In order to promote your platform and speaking opportunities you need to decide who your target market is and then provide information, blogs, and workshops for those who are most interested. Many of us make the mistake of trying to reach too broad of an audience. Narrow it down.
If you write a specific type of book then find out who reads them. What genre? Fiction? Nonfiction? Where do your readers hang out? Where they are is where you need to go.
Join online groups that focus on readers. Get an author’s page on Goodreads. Develop your profiles at Google, Yahoo, Facebook, Twitter, LinkedIn, and any other website so that you target your readers. Then, give them content that is valuable to them. Develop relationships, not just someone to pitch your books to. It’s okay to let people know when you have new books coming out or an event scheduled, but don’t let that be your only contact with them or they will feel like all you want is for them to buy your book, not become a fan.
Try these out.